The 2025 Volvo EX90 Gets an Award from TIME Magazine for its Safety

The innovative driver understanding system in the new 2025 Volvo EX90 has been named one of TIME magazine's Best Inventions of 2024. For drivers, this recognition highlights the brand’s commitment to bringing cutting-edge safety technology to local roads.

The system offers particular benefits to those navigating the diverse driving conditions of the Greater Toronto Area. Using advanced sensing technology, it monitors driver alertness and behavior, providing support during busy commutes and daily travels through our communities.

The technology demonstrates intelligent adaptation to various driving situations. It begins with gentle reminders when needed and can progress to more active intervention if necessary. In emergency scenarios, such as driver unresponsiveness, the EX90 can safely bring itself to a complete stop while warning other motorists through its hazard lights.

This latest advancement builds upon Volvo's historic commitment to safety innovation. Since introducing the three-point safety belt in 1959, which has saved an estimated million lives globally, Volvo has consistently led the industry in safety technology development.

The system's recognition by TIME places it among 200 innovations changing lives worldwide. As standard equipment on every EX90, it represents Volvo's dedication to making advanced safety features accessible to all drivers.

Through over-the-air updates and continuous learning from real-time data, the EX90's capabilities extend beyond immediate safety features. The system evolves over time, becoming more attuned to individual driving patterns and providing increasingly sophisticated protection.

Local drivers will appreciate how the technology adapts to various road conditions and driving situations. Whether navigating urban streets or highway traffic, the system provides consistent monitoring and appropriate support levels.

Another step toward Zero Collisions

The 2025 EX90 represents a significant step toward Volvo's vision of zero collisions. By combining electric vehicle innovation with advanced safety features, it offers a glimpse into the future of automotive technology while maintaining Volvo's traditional focus on occupant protection.

The recognition from TIME magazine validates Volvo's approach to integrating advanced technology with practical safety features. As we move toward an all-electric future, the EX90 demonstrates how innovation can enhance both environmental sustainability and driver safety.

The system's development stems from over 50 years of real-world research into driver behavior and safety needs. This extensive research background ensures that the technology not only responds to immediate safety concerns but anticipates and prevents potential issues before they arise.

Volvo’s commitment to safety innovation extends beyond the vehicle itself. The EX90's driver understanding system represents a comprehensive approach to road safety that considers not just the driver and passengers, but all road users. This holistic perspective on safety aligns with Volvo's long-standing mission to protect lives and enhance the driving experience for everyone.